Hard to Fake: Costly Signaling
Signaling theory proposes that animals (including humans) may send honest signals about desirable personal characteristics and access to resources through costly biological displays, altruism, or other behaviors that would be hard to fake. — Rory Sutherland, Alchemy We are always wondering with people: Is this person legit? Or are they faking it? We look for clues, … Continue reading Hard to Fake: Costly Signaling